"Gianfranco represents one of the most modern author of commercial films, able to take care of the TVC at 360° with great expertise and remarkable effects"
Alicia M. Huberman | Cultframe 


Gianfranco Gaioni is a cutting edge creator.

He crafts full CG virals, he directs and produces live-action commercials and features films.
At the same time, he is a visual consultant in the advertising industry, helping agencies during their own pitching process.

To deliver the best to all his clients, Gianfranco collaborates with a digital network of International artists, under the banner of "Director Kobayashi".


Amazon, Universal Pictures, Samsung, Sony, Huawei, Siemens, Yamaha, Diesel, RAI, MTV, Toyota, Fiat, Ferrovie dello Stato, Enel, CheBanca!, FAO, ING Bank, Velcom, Kyivstar, UBI, Mediobanca, Zambon, Sisal, Illimity, Heineken, Saint Gobain, Peroni, Lamborghini, Mulino Bianco, Fineco, Alessi, Procter & Gamble, Leroy Merlin and many more.


AIR3 (Italian Directors Guild)
ADCI (Art Directors Club Italia) 
WGI (Writers Guild Italia)


Director Kobayashi work was featured on International websites, TV networks, magazines and newspapers, like Sky Networks, RAI, Il Sole 24 Ore, La Stampa, Il Corriere Della Sera, Bad Taste, Coming Soon, Vanity Fair, My Movies, Computer Arts, IDN, 3D World, CG Plus, Fubiz, Shots, Boards Mag, Stash, Brand Republic, Adweek Talent Gallery, Design Taxi.


Kobayashi has been invited as a key speaker at OFFF (Lisbon), KL Design Week (Kuala Lumpur), Pause Fest (Melbourne) and Cinesummit (Israel).


Italy / Ukraine / General enquiries: write to me at info(at)directorkobayashi.com
Europe: BigTime Production
China: D-Agent / Lynne Loo
Russia: Irene Timlina
Romania: Factor / Tino Fortuna